This was an interior design exercise, where I chose to create a concept for an Adidas store.
My angle was that I personally think Adidas should give a specific platform/store for all of their more experimental, colorful and "fresh" products, that better reflects the consumer and gives better exposure to these products.
In my wiew the current Originals stores interior often feels crowded and already have a certain street/lifestyle aesthetic surrounding their more classic apparel.
This Store Would have a more neat yet colorful and fun interior with smart functionality, expression and lighting, and also a small "soft drink/snackshop"area where people can hang out while shopping.
The store would be the perfect place for different types of events.